Twenty people built UniWeb.
What I'm building now is a few of us and the AI.
Serial entrepreneur and technical founder. Sold UniWeb / FastName / Digital Garden in September 2019 with a 20-person team. Building the next company differently — by orchestrating AI throughout. Still shipping.
The foolproof plan to make the next one a unicorn
- 1Bank 120M NOK on the first exit. (done)
- 2Aim for a billion on the next.
- 3…
- 4Unicorn.
Foolproof. I've already manifested it, told the AI, and added it to the roadmap. No takebacks.
Current Build
Building in AI-leveraged real estate.
Tønsberg → Cyprus. Leaving Norway end of 2026.
Essays on building a global platform with a small team and AI — and why the company stack is moving to Cyprus.
First drop coming →Direct lineTwenty-seven years, one throughline.
- 2000UniWeb
Founded at 21. Grew it into one of Norway's largest domain registrars. By the time of exit, the combined Digital Garden entity (UniWeb + FastName) had approximately 40,000 active customers across roughly 100,000 domain names.
- 2015First exit
Co-founded Explorify and led it for 3.5 years — the business idea, the strategy, and the order/logistics web interface. Sold to Andre Patay in 2015, who has since grown the Explorify brand into a US adventure-travel company.
- 2019First major exit
Sold UniWeb / FastName / Digital Garden to One.com — by then owned by private-equity firm Cinven. Reinvested the whole proceeds.
- 2019Real estate
Built and operated a commercial property portfolio in Tønsberg — owner, operator, landlord.
- 2024The current build
The current obsession. Building in AI-leveraged real estate, orchestrating AI throughout.
- 2026Tax emigration
Leaving Norway — a deliberate, long-planned shift to a global footing.
- 2027Cyprus
TopCo, residency, and home base. The chapter the name Atlas Reed marks.